ZOW is the international professional exhibition of furniture industry.
In the last five years ZOW Espana has become the synonym for a new, more efficient kind of business meeting for the Spanish furniture and furniture supply industry.

Since 2002, ZOW is held at the IFEMA exhibition centre Juan Carlos I in Madrid and the visitors and exhibitors number is growing each year. The secret behind this success is the unique workshop concept that is well known as a perfect platform for communication and innovation.

The goal of this fair is a 50% increase in visitors, from 8,000 to 12,000. In order to achieve this and maintain the balance between an increasingly wider and better product range and the number of professional visitors to the event, it is essential to design more sophisticated communication campaigns so that potential visitors to ZOW are aware of what they will find there and in what quantities, including the 80 new companies which never did exhibit before at ZOW.
 

ZOW is now held in Pordenone (Italy), Madrid (Spain), Moscow (Russia), Shanghai (China) and Istanbul (Turkey).